SUAD SEFERI

AI Advisor, Author & Coach

SUAD SEFERI

AI Advisor, Author & Coach

The magic of AI is making it work for people.

Suad Seferi is a leading artificial intelligence strategist and the founder of AI NOW Society, the first association for AI in North Macedonia, with a strong background in cybersecurity and digital trust.

He specializes in AI adoption, digital transformation, cybersecurity, and AI ethics for businesses, public institutions, and communities.

Suad develops AI readiness and cybersecurity assessments, leads workshops, and provides consulting on AI strategy, cyber risk management, and policy implementation.

Suad Seferi
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Council of Europe Konrad Adenauer Foundation University of Novi Pazar International Balkan University Association of Journalists (ZNM) MCEC Macedonia AI NOW Society Council of Europe Konrad Adenauer Foundation University of Novi Pazar International Balkan University Association of Journalists (ZNM) MCEC Macedonia AI NOW Society

AI STRATEGY & ADOPTION

Suad Seferi specializes in helping organizations design and implement AI strategies that align with their business goals, operational needs, and security requirements.

01 — Expertise
01 / Assessment

Readiness & Security

Conducting AI readiness and cybersecurity assessments to evaluate organizational capacity, security posture, and identify skill gaps.

02 / Strategy

Implementation Roadmaps

Designing AI implementation roadmaps tailored to business processes, security needs, and regulatory obligations.

03 / Integration

Secure Integration

Integrating AI solutions into existing systems while ensuring data privacy, cybersecurity, compliance, and secure‑by‑design architectures.

04 / Education

Training & Coaching

Providing training and coaching to teams on AI adoption, secure AI use, digital safety, and cyber hygiene.

05 / Oversight

Project Monitoring

Monitoring AI projects to ensure measurable impact, security, and continuous improvement.

06 / Ecosystems

Microsoft 365 AI

Supporting organizations in implementing and governing Copilot and Microsoft 365 AI capabilities in alignment with compliance.

PUBLICATIONS

Suad Seferi is the author of two influential books on artificial intelligence, digital transformation, and the practical application of AI in society.

02 — Books & Research
The AI Journey Book Cover
Book 2024

THE AI JOURNEY

Published in 2024, The AI Journey explores the practical implementation of AI in organizations, focusing on AI strategy, adoption, and the digital transformation process. The book includes case studies, best practices, and tools for leaders and teams to integrate AI into business operations responsibly and efficiently.

The Spell of AI Book Cover
Book 2025

THE SPELL OF AI

Published in 2025, The Spell of AI examines the societal, ethical, and educational aspects of artificial intelligence. It provides readers with a deep understanding of AI’s potential and challenges, addressing topics such as AI literacy, ethics, and responsible innovation.

AI Ethics Research
Research Policy

AI ETHICS & BIAS

Suad Seferi produced two white papers on ethical risks and bias in AI across the Balkans. The research reviews education, public institutions, media, and society, offering practical recommendations for responsible AI use in public and private sectors.

SPEAKING

03 — Events & Workshops
Council of Europe

Artificial Intelligence in the Media of North Macedonia

Council of Europe publication Artificial Intelligence in the Media of North Macedonia cites Suad Seferi as author of the report Ethics and Bias in Artificial Intelligence, published by AINOW Society and used as a reference for policy and regulatory analysis.

Hibrid.info

The Chatbot Version of Truth

Suad Seferi was interviewed for the report 'The Chatbot Version of Truth', published by ADS and hibrid.info, and participated as an expert panelist in the roundtable discussion on large language models and information integrity.

Konrad Adenauer Foundation

Artificial Intelligence in Newsrooms

The Konrad Adenauer Foundation (KAS), in collaboration with the Association of Journalists of Macedonia (AJM), organized a three-day workshop on the topic "Artificial Intelligence in Newsrooms – Challenges and Opportunities," which was held from 11 to 13 December 2024, in Krushevo.

PRESS

04 — Media Coverage

International

BIRN / Detektor.ba

Far-Right Groups a Lingering Cyber Threat

Discussing the potential for far-right ideological threats in cyberspace and the preparedness of state institutions against cyber-attacks.

The Recursive

Future of Web3 Security

Expert insights on Web3 security risks, phishing prevention, and the importance of security education in the decentralized ecosystem.

Sandžak TV

AI Promotion at UNP

News coverage of the event at Univerzitet u Novom Pazaru where Suad Seferi promoted The AI Journey and led workshops on AI for students and professors.

Local

SSNM

AI and the Future of Journalism

Suad Seferi shared insights on how AI supports journalists, improves reporting, and the ethical considerations for responsible AI in newsrooms.

BIRC

North Macedonia and Cryptocurrencies

Expert commentary on blockchain and cryptocurrencies usage beyond finance (healthcare, logistics, public services) and risks of adoption.

TRN.mk

Creativity vs Algorithm

Panel discussion on responsible use of artificial intelligence, speaking about ethical risks, authorship, and the need for regulatory frameworks.

05 — Interactive Strategy

AI READINESS CHECK

Map your organizational maturity against strategic benchmarks.

50%

Clarity of AI goals relative to business objectives.

50%

Data quality, accessibility, and governance structures.

50%

Cloud readiness, compute power, and scalable architecture.

50%

Internal skills, adaptability, and leadership buy-in.

50%

Risk frameworks, policy, and compliance measures.

50%

Dedicated funding and resource allocation for AI initiatives.

50%

Actual usage of AI tools by employees in daily workflows.

50%

Management of build vs buy decisions and vendor lock-in risks.

Comparison vs Regional SME Average

Critical Focus Area

Analyzing...

Adjust the parameters to identify your strategic bottleneck.

Latest Intelligence

TRANSFORMATIVE TECH TALK

The Newsletter.

Deep dives into the mechanics of AI adoption, strategic frameworks, and the future of work. Join the discussion on LinkedIn where I publish various articles on strategy, ethics, and innovation.

Subscribe on LinkedIn
06 — Get in Touch

LET'S WORK
TOGETHER.

© 2026 Suad Seferi All Rights Reserved